Starting a podcast is exciting—but before you hit record, it’s worth asking yourself a few key questions. Here’s a 20-point checklist to guide you through the essentials.
- Why are you starting a podcast? – Be clear on your purpose from the beginning.
- Who is your audience? – Know exactly who you want to reach.
- What problem will your podcast solve? – Every show should bring value.
- What format will you use? – Solo, interview, panel, or a mix?
- How long will episodes be? – Keep it consistent and suited to your content.
- How often will you release episodes? – Weekly, fortnightly, or monthly?
- Do you have time to stay consistent? – Podcasting is a commitment.
- What’s your podcast name? – Make it clear, memorable, and searchable.
- Do you need cover art? – A strong design helps your show stand out.
- What intro and outro will you use? – Music, voiceover, or simple welcome?
- What equipment do you have already? – Start simple, upgrade later if needed.
- Where will you record? – A quiet, consistent space makes a big difference.
- Who will edit your podcast? – You, a tool, or an editor?
- How will you promote it? – Social media, email, or guest networks?
- Which hosting platform will you use? – Essential to publish and distribute.
- What’s your launch plan? – Will you start with one episode or a batch?
- How will you measure success? – Downloads, engagement, or leads?
- Do you want guests? – If yes, who are your dream first three?
- How will you monetise (if at all)? – Ads, sponsorship, services, or not yet.
- What will keep you motivated long term? – Build habits now that sustain you later.
Save this checklist before you start—and tick each one off as you go. The clearer your plan, the smoother your podcast journey will be.