Author Archives: garyjones1983

It’s the perfect time to pause and reflect on how you engage with podcasts. Whether you host your own show, appear as a guest, listen regularly, or take part inContinue reading “How to Review Your Podcast Activity (Without Overcomplicating It)”

One of the biggest misconceptions about podcast sponsorship is that you need to wait. Wait until your podcast is bigger. Wait until your audience grows. Wait until you have moreContinue reading “Why You Shouldn’t Wait to Start Sponsoring or Offering Sponsorship”

Podcast sponsorship isn’t one fixed format. It’s flexible, creative, and can be shaped around both the podcast and the sponsor. The most effective partnerships are the ones that feel naturalContinue reading “What Types of Podcast Sponsorship Opportunities Can You Create or Buy?”

If you want to offer or attract sponsorship, you need a clear way to explain what you do. That’s where a media kit comes in. It doesn’t need to beContinue reading “How to Create a Simple Media Kit for Podcast Sponsorship”

One of the biggest challenges with podcast sponsorship isn’t finding people. It’s helping them understand the opportunity. Because many people don’t realise that podcast sponsorship is even an option—especially atContinue reading “Who Should You Approach for Podcast Sponsorship (and How to Guide Them)”

Sponsoring a podcast isn’t just for big brands. It’s a smart, flexible way for individuals, community groups, small businesses, or charities to reach highly engaged, niche audiences—often with more impactContinue reading “Why Sponsoring a Podcast Is More Accessible Than You Think”

Building IKEA furniture can be a surprisingly good analogy for podcasting. With patience, order, and the right tools, you can assemble a podcast that holds together well and serves itsContinue reading “Things You Can Learn From Building IKEA Furniture to Help Your Podcasting”

Because success in podcasting starts with patience, not pressure. Launching a podcast is exciting — but it’s also easy to expect too much, too soon. You picture thousands of downloads,Continue reading “Managing Expectations When You Launch a Podcast”

Because podcasting isn’t just something you listen to—it’s something you can be part of. Want to get more involved with your favourite podcast? Here’s how to connect with the host,Continue reading “10 Easy Ways to Connect with the Host, Guest, and Podcast Community”

Lessons from my conversation on HR Voices Recently, I had the pleasure of joining Mary Asante on HR Voices — this time stepping from behind the scenes (where I support withContinue reading “Using Podcasting to Grow Your Business”