Category Archives: Podcast Blogs

Because success in podcasting starts with patience, not pressure. Launching a podcast is exciting — but it’s also easy to expect too much, too soon. You picture thousands of downloads,Continue reading “Managing Expectations When You Launch a Podcast”

Yesterday for the first time in a long time, I didn’t post one of my daily LinkedIn newsletter articles. And honestly, nothing dramatic happened. People didn’t suddenly disappear, engagement didn’tContinue reading “What Happens When You Miss a Podcast Episode?”

Starting a podcast is exciting! Keeping it going long-term is often the real challenge. Many podcasts stop after only a handful of episodes—not because the host lacks talent or ideas,Continue reading “10 Things You Can Do to Keep Your Podcast Alive and Thriving”

It’s the perfect time to pause and reflect on how you engage with podcasts. Whether you host your own show, appear as a guest, listen regularly, or take part inContinue reading “How to Review Your Podcast Activity (Without Overcomplicating It)”

One of the biggest misconceptions about podcast sponsorship is that you need to wait. Wait until your podcast is bigger. Wait until your audience grows. Wait until you have moreContinue reading “Why You Shouldn’t Wait to Start Sponsoring or Offering Sponsorship”

Podcast sponsorship isn’t one fixed format. It’s flexible, creative, and can be shaped around both the podcast and the sponsor. The most effective partnerships are the ones that feel naturalContinue reading “What Types of Podcast Sponsorship Opportunities Can You Create or Buy?”

If you want to offer or attract sponsorship, you need a clear way to explain what you do. That’s where a media kit comes in. It doesn’t need to beContinue reading “How to Create a Simple Media Kit for Podcast Sponsorship”

One of the biggest challenges with podcast sponsorship isn’t finding people. It’s helping them understand the opportunity. Because many people don’t realise that podcast sponsorship is even an option—especially atContinue reading “Who Should You Approach for Podcast Sponsorship (and How to Guide Them)”

Sponsoring a podcast isn’t just for big brands. It’s a smart, flexible way for individuals, community groups, small businesses, or charities to reach highly engaged, niche audiences—often with more impactContinue reading “Why Sponsoring a Podcast Is More Accessible Than You Think”

Building IKEA furniture can be a surprisingly good analogy for podcasting. With patience, order, and the right tools, you can assemble a podcast that holds together well and serves itsContinue reading “Things You Can Learn From Building IKEA Furniture to Help Your Podcasting”