I’m pleased to launch the latest course in the Your Podcasting Toolkit series: Podcasting for Shopping Centres, now available on Udemy and inside GROW Radio Club.
Shopping centres are changing
Shopping centres are increasingly about much more than retail. They are becoming places to shop, eat, meet, experience events, access services and connect with the community.
That creates an interesting question: how do you tell the story of everything happening within a place?
Podcasting could be part of the answer.
The course explores how podcasting can help you:
• Showcase tenants, operators and their stories
• Promote events and extend their impact
• Attract new audiences
• Strengthen community partnerships
• Turn underused spaces into creative podcasting hubs
• Extend your digital presence
• Create a sustainable podcast plan
Not just for shopping centres
Although the course has been designed around shopping centres and retail destinations, you don’t need to work for one to benefit.
If you work with a BID, town centre, marketing agency, property company, community organisation, events team or another organisation bringing different people together, many of the ideas can be adapted to your work.
The bigger question behind the course is simple: How could podcasting help you tell the stories of the people, places and experiences you represent?
Available now
Podcasting for Shopping Centres is available in two places:
Udemy:
https://www.udemy.com/user/gary-jones-193
GROW Radio Club:
https://www.skool.com/grow-radio-club-8746/about
Whether you work directly with a retail destination or simply want some new ideas for using podcasting within your organisation, I hope the course gives you plenty to explore.
Because ultimately, it isn’t just about shopping centres. It’s about giving places, businesses and communities a voice.Podcasting for Shopping Centres: Our New Course Has Launched